About this blog
This is the official blog of the Met Office news team, intended to provide journalists and bloggers with the latest weather, climate science and business news and information from the Met Office.
The blog will post latest news releases and related content, news diary and information supporting news stories already in the media.
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Tag Archives: weather and advertising
Coldfinger – The power of weather in context for marketing and advertising
Terry Makewell, the Head of Digital & Global Media at the Met Office details how we are seeing not just the next stage of contextual advertising but the emergence of an era where the agency takes further control of Return … Continue reading
Posted in Met Office News
Tagged #WeatherAds, Century Club, Forrester, Google, IAB, Met Office, The Weather Channel, Weatehr for Breakfast, weather and advertising
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