The Met Office and Mubaloo are proud to announce that they have won another award for our weather app, at the “Marketing on Mobile Awards” (MOMAs), in the Public Sector Mobile Strategy category.
Since its launch at the beginning of 2010 the Met Office weather app has had over 6.7 million downloads. It provides easy access to the latest weather forecasts and warnings wherever you are, 24 hours a day with automatic updates.
The weather app now accounts for over half of the Met Office’s overall web traffic. This highlights the huge shift away from desktop to mobile phone usage plus demand for the latest weather information while we’re on the go.
This is the Met Office’s second app award win this year, after winning App of the Year at “The Sparkies” in March. The app is also a finalist in the Consumer category for the up-and-coming Mobile Entertainment Awards.
Nicola Peckham, Met Office Mobile Product Manager said: “The Met Office app has been an excellent achievement, combining world leading weather prediction from the Met Office and award-winning application development from Mubaloo. We are really pleased to be recognised as leaders of application strategy in the public sector.”