A look back at this week’s news

26 08 2015

The Met Office has been in the news again this week, with our contracts for broadcast weather services generating a huge amount of column inches and public reaction.

It’s certainly been heartening to see and hear the level of public support for us. Over the last few days, ‘Met Office’ trended on Twitter and approaching 34,000 people have read our blog. We’ve had over 27,000 mentions of the Met Office on Twitter and lots of comments on our Facebook page. Here’s a very small selection of the feedback we’ve received:

  • @metoffice weather app will remain my first choice when it comes to weather reports.
  • @metoffice Met Office most highly respected in world. …
  • Dont worry @metoffice, you’ll always be my forecaster of choice :) #weather
  • .@metoffice Been using your app for quite a while. You provide an amazing service.
  • … Behind that lay my respect for the expertise and professionalism of the Met Office and its presenters.
  • … I do trust The Met Office and will follow them online …
  • … I’ve used the Met Office local weather map for years and find its forecasts almost unerringly accurate. You must also take into account the exceptional volatility of UK weather, and I doubt anyone can better MO for their knowledge and experience in that regard.

Moving from the positives to the negatives – there is some misinformation around.

Firstly about our apps. There’s been some suggestion in the media that our app is not popular. However, our apps have had 12 million downloads and they are rated 4 out of 5 on android and 3 out of 5 on iPhone. Like all providers we are always looking to improve and we hope build on this in the future. Last week we had 128% increase in app downloads and a 94% increase on website hits too.

Secondly in terms of value for money, it has been suggested that the Met Office charges the BBC £30 million a year. This, in fact, is the total of our commercial revenue from a wide range of customers – aviation, energy, marine, retail to name but a few. We receive only a small fraction of that amount for our presenter services to the BBC. Given that our presenters are paid at market rates this has to be great value for money.

For us, though, it’s never been about the money. It’s about serving the nation and ensuring the public benefits from the best weather forecasts and warnings to make informed decisions.

Met Office wins Social Buzz award

29 11 2012

Last night the Met Office won the Social Buzz Award for Best Public Sector Social Media Strategy for ‘Sharing the weather when it matters’.

The award is in recognition of the work of the Met Office has been doing to use social media to engage in online conversations about weather and climate, and to share important messages, such as impending severe weather forecasts and warnings, when it matters.

The Met Office has built a community of over 180,000 followers and fans across Facebook, YouTube, Twitter and this news blog, sharing and engaging in conversations as varied as how severe weather may affect the UK, Saharan dust reaching the UK, and the Jet Stream.

Dee Cotgrove, Head of Communications at the Met Office said:

“The Met Office Social Media strategy has been a huge success for the Met Office over the past couple of years.  This award recognizes the interest people have in the weather and the important role the Met Office plays in keeping the nation up to date with the latest weather information when it matters.”

More information on the awards and a full list of the winners can be found on the Social Buzz Awards website.

This award follows our Computer Weekly best use of social media award in 2011 and being recognised as the 9th most social brand in Social Brands 100 earlier this year, putting us firmly at the forefront of social media within the public sector.

Win one of 50 Ordnance Survey getamap subscriptions

11 09 2012

We’ve teamed up with Ordnance Survey to help you make the most of the Great British autumn weather with 50 OS getamap subscriptions to give away.

Ideal for walkers, cyclists and runners, OS getamap allows you to view maps online, save and print routes, plus export to GPS devices.

Enter the competition on our Facebook page for your chance to win.

If you are heading out and about as well as a map you should also be armed with the latest weather forecast which you can get from our website or via our iPhone and Android apps or via our mobile web site.

Win the chance to present your own weather forecast

30 05 2012

To celebrate the jubilee we’re offering the chance to present and record your own Met Office weather forecast. To be in with a chance of winning just answer a simple question on our Facebook page. For a clue, have a look at our jubilee infographic below.

There’s also weather forecasts for jubilee events on our website.

Met Office ranked in top ten social brands

29 05 2012

The Met Office has made it into the top ten social brands in the Headstream Social Brands 100 list for 2012. The Met Office came in joint ninth position and was recognised as the top ranked organisation in the services category.

Our Facebook account fared particularly well and was the eighth top performing brand on this platform. On Twitter, we scored highly for speed of response and mentions of other Twitter accounts.

The ranking takes into account the range of engagement across Facebook, Twitter, YouTube, Google+ and our blog.

Charlotte Howells, Social Media and online communications Manager said: “The weather is something we all love to talk about and we want to be at the centre of those conversations about our ever changing weather and climate. We are absolutely delighted to have been recognised by social brands 100 and look forward to carrying on the conversations we are having with the public about the weather.”

The top 100 brands are put through a rigorous and independent judging process with an expert panel of judges from companies including Google, YouTube and Twitter helping to determine the final ranking position.

Social Brands 100 was created by social specialist agency Headstream in 2011 as an initiative to identify and acknowledge those brands leading the way in the social age. Now in its second year, Social Brands 100 has established a position as one of the leading rankings of social media performance.

You can download the full Social Brands 100 report here.

Your weather pictures

24 05 2012

Thank you for sharing your weather pictures on Facebook  and Twitter. Here’s some of our favourites.

Met Office strikes gold at Computer Weekly Social Media Awards

30 11 2011

Last night the Met Office was crowned winner of the ‘Best Use of Social Media in the Public Sector Award’ in the Computer Weekly Social Media Awards sponsored by IBM.

The Met Office beat off stiff competition from a range of other excellent public sector organisations including South Yorkshire Police, the Government Digital Service from the Cabinet Office and Idea Street from the Department for Work and Pensions.

The award recognises our work in using social media to reach you with the latest weather and climate information when it really matters to you, including on our Twitter, Facebook and YouTube channels and of course here in this blog.

Our citation to the Computer Weekly Awards highlighted how we use Twitter, Facebook, YouTube and our blog to help keep you up to date about the latest weather so that you know what to expect and how best to deal with all that the British weather can throw at us as a nation.

We are really proud that we have been recognised by you, through a public vote, for using social media in a way that we hope you find engaging, interesting and of course informative when you really need it.

Thank you and keep ‘being social’!

Met Office short-listed for Computer Weekly Social Media Award

14 11 2011
Click on the image to vote for the Met Office in the Computer Weekly Social Media Awards

Click on the image to vote for the Met Office in the Computer Weekly Social Media Awards

Computer Weekly‘s search for the best use of social media in IT is back for its fourth year, in association with IBM, and this blog along with the range of Met Office Social Media we provide has been short-listed for an the ‘Best use of Social Media in the Public Sector’ category. Our Twitter channels, Facebook, YouTube pages and News Blog have been shortlisted for providing you with the latest news and information on all things weather and climate ‘when it matters’.

So if you enjoy what we are doing across all of our social media channels follow the link and vote for the Met Office – Social Media ‘When it Matters‘.

Social Media ‘When it Matters’

We use Twitter, Facebook, YouTube and our blog to help keep you up to date about the latest weather so that you know what to expect and how best to deal with all that the British weather can throw at us as a nation.

The Met Office is a world leader in weather and climate services and through our social media channels, we’re reaching over 75,000 people every month so that we can explain our science and keep people up to date with the latest weather news.

During times of severe weather, we use social media for communicating messages quickly and raising awareness. When hurricane Katia crossed the Atlantic, reaching the UK as a post-tropical storm in September, we kept you up to date, day and night, though Twitter, Facebook, YouTube and our blog, Through our 24/7 Twitter presence we were able to provide reassurance and updates on current conditions. Our messages were retweeted many times, helping us to reach an even larger audience.

We produced and issued two YouTube forecasts directly from our forecasters to update you on the progress of the storm – these were promoted through our Facebook and Twitter accounts as well as embedded into our traditional media channels and were watched over 65,000 times.

Thanks to your support, over the last 12 months we have integrated operational 24/7 social media into our communications mix, reaching over 75,000 people every month through our social media channels.

Through active, engaging informative and relevant communications we have increased twitter followers by over 100% and have seen a 1000% increase in engagement. Our Facebook fans have increased by 400% over the same period. We also get three times more visitors to our blog than the same time last year.

You can vote ate at the Computer Weekly Social Media Awards page.

A look ahead to the weather at Wimbledon

17 06 2011

All eyes will be turning to the sky in SW19 as the Wimbledon Championships get underway on Monday.

Met Office forecasts currently indicate that rather wet and windy weather is expected on Monday. Beyond that the recent changeable conditions are likely to continue, with a mixture of showers and some sunshine for the rest of the first week.

Andy Page Met Office Chief forecaster said: “Unfortunately, after several years of mainly dry Wimbledon fortnights, this year’s tournament is likely to see more unsettled conditions, with rain at times.”

The Met Office will be providing a range of forecasts for Wimbledon including:

  • Our special Wimbledon Events page that enables visitors to view the forecast up to five days ahead.
  • Latest weather updates on our Twitter and  Facebook pages throughout the championships.

Glastonbury also gets underway from Wednesday next week, with the unsettled theme to the weather expected across the festival site too. As well as our Glastonbury Festival page we will have festival weather forecasts on our  YouTube channel from Tuesday.


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